Maximizing Ad Budget: Achieving ₹2,80,000 Revenue with ₹20,000
10/11/20222 min read
Ad Budget: ₹20,000 (instead of ₹70,000)
Target ROAS: 1400% (₹14 revenue per ₹1 ad spend)
Sales Revenue Goal: ₹2,80,000
Target Reach: 20,000 people
FINAL SOCIAL MEDIA STRATEGY (₹2,80,000 REVENUE, 1400% ROAS)
Business Goals & Key Metrics
Target Audience Reach: 20,000+ users
Sales Revenue: ₹2,80,000
Engagement Growth: 50%+ increase in likes, shares, and comments
ROAS Target: 14X (₹14 revenue per ₹1 spent)
Organic Traffic Growth: 35%+ increase in website visits
Target Audience Segmentation (Precision Targeting)
Primary Customer Segments
Young Professionals – Office snackers, convenience food buyers
Party Lovers – People who buy snacks for social events, house parties
Food Enthusiasts – Consumers who love trying new snack flavours
Location Focus (Initial Target Market):
Mumbai (Worli, Lower Parel, Dadar, Mahalaxmi, Matunga, Prabhadevi)
Expansion Plan: Pune, Delhi, Bangalore
Key Behavioral Insights:
Impulse Buyers – Buy snacks instantly when they see a good offer
Loyal Customers – Likely to repurchase every month
Price-Sensitive Consumers – Will buy if there’s a limited-time discount
Content Strategy (Boost Reach & Drive Conversions)
High-Performing Content Types:
Snack Hacks & Quick Recipes – How to enjoy Combinar snacks uniquely
Behind-the-Scenes (Factory & Production) – Builds brand trust
Customer Testimonials & UGC (User-Generated Content) – Real-life snack lovers
Viral Reels & Shorts (10-30 sec videos) – High engagement using trends
Polls & Giveaways – “Win free snacks! Tag 3 friends & follow”
Meme & Relatable Snack Content – Funny, shareable posts
Posting Schedule (High Engagement Strategy)
Instagram & Facebook: 1 Reel + 2 Stories Daily, 4 Static Posts Weekly
YouTube Shorts & TikTok: 3-4 times a week
Twitter/X: 2-3 Daily Tweets (Trends, food memes, snack tips)
Paid Advertising Strategy (₹2,80,000 Revenue with ₹20,000 Budget)
Total Ad Budget: ₹20,000 (ROI-Focused Spending)
Target ROAS: 14X (₹14 revenue per ₹1 ad spend)
Best Performing Ad Formats:
Instagram & Facebook Reels Ads – Best for engagement & conversions
YouTube Shorts Ads – High recall for snack brands
Google Display Ads (Retargeting) – Website visitors & abandoned carts
Ad Budget Breakdown (Optimized for 14X ROAS):
New Customer Acquisition (Cold Audience) – ₹12,000 (60%)
Retargeting Website Visitors & Engaged Users – ₹6,000 (30%)
Upsells to Loyal Customers – ₹2,000 (10%)
High-Performing Ad Campaigns:
Ad 1: “Your Perfect Party Snack” – (Cold Audience | Reach Campaign)
Ad 2: “Limited Edition Flavor – Try Before It’s Gone!” – (FOMO Effect)
Ad 3: “Taste the Change” – (Retargeting & Brand Recall)
Expected Performance:
CTR (Click-Through Rate): 3%+
Conversion Rate (CVR): 10-12%
ROAS: 14X (Every ₹1 spent → ₹14 revenue generated)
Influencer & UGC Strategy (Boosting Brand Trust & Social Proof )
Best Influencer Collaborations:
Micro-Influencers (10k-50k Followers) → Higher engagement, niche reach
Food Bloggers (50k-100k Followers) → Trust-building snack reviews
UGC (User-Generated Content) Strategy:
Snack Challenge (#SundayNightPartySnack) – Viral trend
Taste Test Video Collabs – Honest Influencer Reactions
Behind-the-Scenes Factory Tour – Builds brand trust
Goal:
Increase engagement & conversions
Use UGC in retargeting ads for better sales
SEO & Website Optimization (Long-Term Organic Growth)
SEO-Optimized Blog & Video Content:
“Top 5 Quick Snacks for Office Lunch”
“Best Party Snacks for Your Next House Party”
Website CRO (Conversion Rate Optimization):
Faster Load Time (<3 sec) – Avoid drop-offs
Clear Call-to-Action (Buy Now, Try for ₹99)
Backlink Strategy:
Guest posts with food bloggers
PR outreach for digital magazine features
Email & SMS Marketing (Boosting Retention & Repeat Sales)
Email Marketing (Automated Sequences)
Welcome Series – 10% discount for first-time buyers
Abandoned Cart Recovery Emails – Urgency-driven offers
Weekly Snack Tips & Recipes – Keeps audience engaged
SMS Campaigns:
Exclusive Flash Sales Alerts
Restock Notifications – “Your favourite snack is back!”
Performance Tracking (Ensure ₹2,80,000 Revenue & 1400% ROAS )
Tracking Tools & KPIs:
Google Analytics (GA4) – Website traffic & sales tracking
Facebook Pixel & Ad Manager – Retargeting & ad performance
Looker Studio (Data Dashboard) – Real-time campaign insights
Key Metrics:
Engagement Rate: 10%+ (Industry Benchmark: 3-5%)
Click-Through Rate (CTR): 3%+
Conversion Rate (CVR): 10-12%
Return on Ad Spend (ROAS): 14X (₹14 revenue per ₹1 ad spend)